Ok, so using toners is a very prevalent custom and there are various methods of using a toner. You might use a cotton to apply it on your skin or spray it on your face directly so as to avoid wastage of the product. But, I found the best method to be cupping the palm and pouring the toner onto the palm and then tapping it into the skin. Pat the skin hard like you are slapping the face. This improves blood circulation and allows the toner to get absorbed quickly. I have been using the pouring method since I had been sent the Liz Earle Instant Boost Skin Tonic in the small bottle and as usual I found that the cotton was drinking up most of the product so I started pouring it onto my palm and then applying it on my face. And, I picked up the patting of the toner from Sesame's blog. She did a post on how to apply the skin care products which is extremely awesome.